ANALYSIS OF A MUSIC PROMOTIONAL PACKAGE

Analysis of album cover

The band who’s promotional package I will be analysing are JLS.

This is the bands first album and has only just been released recently.
Their album cover is pretty plain and simple and just consists of an image that many other bands have used before where all the band members faces are just lined up side by side. The whole of it is in black and white accept the bands name which is in white and below are four lines in different colours representing each band members favourite colour. The band are all dressed in black and white is well which matches the colour scheme. There is nothing else on the album cover the background is just plain black and white. Although this is a very common and plain album cover I still think it is ok as it is only their first album so having the bands faces on isn’t a bad idea so then people will be familiar with who they are and then maybe in their next album they can do something different and more unique. I think another reason they have shown their faces is for the female audience to create a sexual gaze.
Press story for album release
Published Date:
10 November 2009
By Nick Reinis
On Monday, the X Factor runners-up released their debut self-titled album online and in music stores across the country.

The 13-track album features nine songs the popular four-piece band wrote themselves and is being tipped for the top by many music experts.

However, the double MOBO award winners are up against stiff competition in the shape of former Take That star Robbie Williams, in the battle to be top of the album chart on Sunday night.


Analysis of album advert



Boy band JLS is seen performing parts of their songs and dancing against a background of coloured streaks, it has individual shots of each artist in the band and then a shot of the whole band, as the narrator introduces their debut album. The album cover is displayed on screen as the narrator concludes that it is out Monday.

Analysis of pop promo of one of their singles from the album


The music video I will be analysing is by JLS and the song is called ‘Everybody in love’ the genre of the music is R&B.
The video is set in a big room with a stage and a balcony with people looking down at the band performing and then there are individual shots of each member with a girl is well. The band are just dressed in casual clothing and there lighting is very good as it is also day time so not much light is needed.
The cinematography in this video is really good and interesting to watch as there camera is pretty much moving through out the whole time whether its panning around the room or just looking up at the band it is still in movement. There is also a lot of use of low angle shots.
There are a lot of fast cuts in this video however it blends in well between the shots and you don’t get bored looking at one shot for a while as it is constantly changing.

The lyrics in the song are about people being happy and in love and in the video you see everyone dancing about and enjoying themselves and the band members with a girl which seems like they are in love with. The only relationship between the music and the visuals is just that the music is up beat and happy such as the visuals are and at some times the video does cut to the beat but not all the time. the band are being represented as four young boys who are happy because they are in love in this video, I think the record company are trying to sell this track as being really catchy even if u don’t like the band the song will stick in your head. This video relates to the first video as it is performance based again but also involves a little bit of narrative where as in their first video it was all performance and you didn’t see any other people in the video other than the band. I do believe that even though the artist are dressed in clothes they are still on a sexual display as females are very attracted to this band and even just having a close up of them, females will still watch it just for that. This video is performance based involving a little bit of narrative, it shows the band meeting the girls they are in love with and then just holding them and then it shows them performing on a stage with their girls and other people watching for the rest of the video. I think this promo promoted the bands song pretty well because the song is just a simple catchy song there fore all you need is a simple promo just showing the band and that’s what they have got. I think it will fulfil the expectations of the bands audience as it is much better than their first video and as there are loads of shots of the band the female audience will love it.