SHORT HISTORY ON THE DEVELOPMENT OF POP PROMOS

The first sort of music video was produced in 1894 when Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song 'The Little Lost Child'. It contained a series of still images projected behind a live performance, this became known as the first music video. Since then as technology for film has developed so has the technology for music videos, bringing you the music videos you see everywhere today.

The main reason for creating pop promos is too promote the artist/band its a form of marketing the song as well as the artist/band however creating a good pop promo is important because if your promo is interesting to watch the audience will watch it more than once and therefore remember the song and the artist which means more sales and more popularity through word of mouth.

Now you can do almost anything in a pop promo as technology has allowed us to do so and its not just the music videos which have developed , the way in which the audience can access the music videos has also developed there are numerous different ways to access and consume music videos whether it’s through TV, iPod/mp3, mobile phone or the internet this shows how much music video have developed from the first one ever made which only contained a series of still images projected behind a live performance.