1. a) The video I will be analysing is by ‘Kanye West featuring T-pain’ and the song is called ‘Good life’. The director is Mourad Balkeddar.
b) I would say the genre of the music is R&B/ hip hop/rap as the artists involved in this song generally produce this type of genre of music.
2. a) The location is just a white background, the artists are dressed in all black and everything else in the video is in bright colours which stands out more than the two artists.
b) This video has a whole variety of shots, from close ups to long shots, from zooming out to zooming in, from pans to left from right to pans from down to up and moving the camera while zooming out at the same time.
c) The pace of the editing varies throughout the video at some moments it is fast paced and at other times it is slow paced.
d) The main thing that makes this video good are the many uses of different effects, the whole background is basically plain but throughout the whole video the are hardly any scenes where it is plain as it is covered with effects, there is also a lot of use of CGI which make the visual effects more interesting to watch and it is different to most music videos.
3. a) When the artist is singing the lyrics most of the time they appear on the screen in many ways e.g. at one point the lyrics are coming out of his mouth and another time he is writing the lyrics as he is singing them. So there is a very good relationship between the lyrics and visuals as they both intervene with each other very well in this pop promo.
4. a) At some parts in the video the video cuts to the beat
b) There are not any solo instrumental bits which are illustrated by the video
c) At some parts the video does change with the pace, e.g. when it
starts of it’s kind of slow and not much stuff happening and then when it gets in to it there is more action happening in the video.
5. a) The record company are trying to sell this track by hoping that the song will be a catchy tune and remain in the viewers heads along with the video, the video is fun and cheerful so even kids will enjoy it.
b) The image the artist is setting off is that he is happy and enjoying life and repeats ‘welcome to the good life’ many of times this is representing his life and he wants to invite the audience in to it.
c) This video is different to all his other videos so don’t really relate to them.
6. a) I don’t think the artist/s is on sexual display in this video however there are a few scenes which involve attractive women which are not fully clothed, I assume this is for sexual display and also shows that these women are apart of his good life.
b) The costume the women are wearing implies sexualised display because their like wearing a bathing suit so is quite revealing also the way they move is sexy is well.
c) There is one reference to ‘looking’ were the main artist is on the TV.
7. a) There aren’t really any intertextual references in this video accept on one scene there is like a cartoon version of Michael Jackson but that’s it really.
8. I would say that this video is mainly performance based however there is a little bit of narrative, it just illustrates the artists life and what makes it so good.
9. a) The promo promotes the artist quite well
b) I think the audience will be happy with this video because again the artist will please his audience which he generally tends to do a lot so it will fulfil their expectations.
c) I believe that this video is a brilliant pop promo I think the audience will remember the video as it is unique so therefore they will also be able to relate to the song every time they see the video and vice versa. Also it is really fascinating to watch and you can watch it many of times with out getting bored of it unlike some other music videos. That is one good thing about having a video with just performance rather than narrative, because when you watch a video with a narrative you find out what happens in the end so the reason for watching it is gone unless you really like the song.
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