Thursday 29 April 2010

INDIVIDUAL IDEA FOR CD COVER AND MAGAZINE ADVERT





By looking at the above (excluding the one of the bridge) pictures the clear and obvious idea for a cd cover is to have a picture of the band on it just like in these pictures, although this is a good way to get the band recognized by faces it wasn’t the most appealing, because if this was in a shop store it wouldn’t really attract anyone, we needed something that was different and eye catching, this idea is the typical kind of cd cover you would expect to see for a band of this age. That’s why I thought we need to go against this typical theme and find something unique.

Furthermore to help me think of an idea I went back to my research of journeys album covers i did earlier as the song we are doing was originally made by them so I thought it would be helpful to look at their cd covers as it represents the same genre, the same kind of band and partly appeals to the same type of audience. When researching them I discovered that all the covers are rather similar and they all contain the same logo and they are also very unique in there cd covers and none of their covers consists of any images of the band.

I wanted are cd cover to be something different and unique is well. Once when I was in my mates car we drove past the bridge in Ipswich I instantly thought maybe this could be involved in are cd cover but then I realised having a picture of just a bridge is too plain and boring then I had an another idea of placing a guitar in the middle of a bridge. I liked this idea because it is very weird, random and mysterious just seeing nothing but a guitar on a bridge this would make the audience confused however they will remember it, this idea also works the other way round we could just have a picture of a guitar and as we was going to be using Photoshop we could place an image of a bridge on top of the guitar. The guitar shows the genre of music however as there is no one in else there it makes the audience wonder to whom the guitar belongs to and from the title they would realise it’s the Martells. A disadvantage of this idea is that the you will not see the band on the front cover therefore they will not be recognised by faces however if the imagery attracts the audience then they will start to be recognized by their name and maybe later on they will start getting recognized by their faces.
Furthermore for the print advert i discovered that most artists/bands tend to have the same image from their cd cover as they do in a print advert i believe this is because it is easier for the audience to relate to one another through the use of an image. I also think we should keep the same image as the cd cover but enlarged to fit half a magazine page and in the corner along with the text we should use an image of the band so they will get recognized from the magazine advert.

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