PRIMARY RESEARCH AND FINDINGS ON BAND

How long have the band been together? The band have been together since January 2008

What other bands or artists would you say you are similar to? The Martells do covers of various songs, some of the songs they have covered were performed by Journey, Pink Floyd and Ronan Keating

Does the band have a cd? No

Have the band released any pop promos yet? No

How do the band dress when performing? When they perform in pubs they dress in all black but when they perform in social clubs they were bright coloured shirts

How often does the band rehearse? They rehearse on Tuesday and Thursday afternoons

Where do the band rehearse? They rehearse either at Sandys ( the drummer)house or at their local pub The Golden Hind




To get an idea of the audience we decided to complete a questionnaire. there was a problem with asking a variety of ages (as everyone in our class were fairly the same age), so we asked other members of our media class that told us that a young audience may be interested in this music if we made the promotional package interesting and unique.

Age: Sex:

How many pop promos do you view a week?

Have you ever heard of The Martells?

What kind of music do you listen to?

Do you watch pop promos? (If yes, where?)

What do you prefer a music video to have? Narrative or Performance or Both?

Do you like music without lyrics?

we decided that the target audience would be older male majority, but to make the band a success we wanted to open the audience barrier and try to find a way to make it more desirable to a wider audience.

These are some basic ideas about the overall look and feel we want from the video and how we plan to accomplish this.

NARRATIVE:

At the beginning of the song, there is 18.06 seconds of music for this i would like to have a mix of the band playing, it would then cut to the two characters at the train station in the day time. For the small town girl bit the camera will focus on her and then she notices the boy for the part talking about him. The camera will then focus on him. Next they will then both be in a bar and notice each other again in the smokey room, it will then fade to black and come back to the band performing, at 1.55 the band will stop and more narrative will be show until 2.28. the band will then come back in and it will then be flittered between the band and the 2 characters meeting.

COSTUME:

The characters will be wearing casual clothing that makes them look like their characters. For example the city boy will be wearing low jeans, jewellery, hoodie. The small town girl will be wearing simple clothes and will look a bit lost.

LOCATION:

The location will make both of the characters look uncomfortable and neither of them should look like they are in their comfort zone. It will be what neither of them are used to.

PROPS:

No props are needed for the characters in the pop promo.

LIGHTING:

For the outside scenes there will be no extra lighting, only natural lighting will be used. For the live band footage artificial lights will be used aswell as the bands own lights to draw peoples attention to them.