Friday, 7 May 2010
Thursday, 6 May 2010
EVALUATION
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
I believe that are video does follow the conventions of real media products as when hearing the song you would definitely expect to see a narrative in the video however as having narrative the whole way through could get a little boring and the same with having performance all throughout the video, we decided to put the best of both in and mixed are video with narrative and performance.
2. How effective is the combination of your main product and ancillary texts?
When making are promotion package we needed to have something that linked with all 3 pieces so it looks like part of a promotional package and not just 3 different separate things. Are main target was to appeal to a variety of audience we wanted to appeal to both the older generation and the younger generation e.g. in our music video the song and the band were both old however we used young characters fort the narrative to attract a young audience as well, also for the cd cover we used a piece of graffiti which consisted of a guitar and a cup of tea the cover looked rather animated kind of like something you would expect to see in a comic book so again applying to a younger audience. Furthermore we used the same image for are magazine advert and placed some quotes to add effect one of the quotes read “still some life left in these old timers” this shows that even though they are old they are still young at heart. We represented the band as happy, cheerful people that just want to have fun, the cd cover is in bright jolly colours to represent the band as bright and jolly people and the same with the magazine advert.
3. What have you learned from your audience feedback?
I would say are typical audience for our package are either over 30’s or under 20’s as because the song was released in the 1980’s it is more likely that people over the age of 30 will be more familiar with the song as they were listening to it when it was first released. Another reason is that the band are rather old therefore automatically appeal to an older audience however we wanted them to attract a younger audience as well so we had to make are pop promo, cd cover and magazine advert to attract a younger audience. we achieved this by using younger actors in the narrative so it would attract a younger audience. We made the narrative easy to understand and used a range of shots and scenes so the video wouldn’t get dull and to prevent the audience loosing satisfaction.
When showing are pop promo to the class everyone said they liked it some of the good points they made were that the two characters had strong chemistry between them which made it seem realistic. However some of the negative feedback was that it was difficult to tell who the lead singer of the band was and the band could have been more enthusiastic. The class really liked the use of narrative and performance they said that it makes the video more interesting they also enjoyed the narrative they think the story builds up the relationship between the two characters well and the story also matches the song but it doesn’t match the lyrics at all times which is even better. The class really liked the shot of the two characters looking at each other when they walk past and they also loved the slow motion effect when they look back at each other they said it really worked well and shows the chemistry between them. Furthermore they think having the band in black and white looked excellent, made it more interesting and divided the video up very well.
They said that the location suited the video and the costumes matched the description of the characters in the song and that the switch between narrative and performance was perfectly timed, it switched just before the class would lose interest.However they expressed that some of the cinematography were not very good and looked a bit amateurish at points, in addition they also said that there should of been more use of close ups in the video which would have made it more interesting. Overall they stated that this was a good promotional package and it also suited the bands target audience very well, they also believed it appealed to both younger and older people this was our main target so I was particularly pleased with this.
4. How did you use media technologies in the construction and research, planning and evaluation stages?
At the beginning of this project I had no ideas at all on what to put or how to make a promotional package, however by using various media technologies I was able to do this, firstly I used YouTube to watch an assortment of music videos including Journeys previous music videos so that I could find sum inspiration and to help me develop my ideas. Moreover I used Google images to research other artists and bands cd covers and magazine adverts. For the planning stage I used blogger to present my findings research and planning I also used Photoshop for the first time to produce ideas for are cd cover I found that this programme majorly helped me with my task. When filming we used a CANON HV30 DV Camcorder on a VELBON DV-7000 tripod we did not need to use a microphone as we were not recording sound. Finally to edit are footage we used Adobe Premier Pro and for our cd covers n magazine advert Adobe Photoshop CS4.
I believe that are video does follow the conventions of real media products as when hearing the song you would definitely expect to see a narrative in the video however as having narrative the whole way through could get a little boring and the same with having performance all throughout the video, we decided to put the best of both in and mixed are video with narrative and performance.
2. How effective is the combination of your main product and ancillary texts?
When making are promotion package we needed to have something that linked with all 3 pieces so it looks like part of a promotional package and not just 3 different separate things. Are main target was to appeal to a variety of audience we wanted to appeal to both the older generation and the younger generation e.g. in our music video the song and the band were both old however we used young characters fort the narrative to attract a young audience as well, also for the cd cover we used a piece of graffiti which consisted of a guitar and a cup of tea the cover looked rather animated kind of like something you would expect to see in a comic book so again applying to a younger audience. Furthermore we used the same image for are magazine advert and placed some quotes to add effect one of the quotes read “still some life left in these old timers” this shows that even though they are old they are still young at heart. We represented the band as happy, cheerful people that just want to have fun, the cd cover is in bright jolly colours to represent the band as bright and jolly people and the same with the magazine advert.
3. What have you learned from your audience feedback?
I would say are typical audience for our package are either over 30’s or under 20’s as because the song was released in the 1980’s it is more likely that people over the age of 30 will be more familiar with the song as they were listening to it when it was first released. Another reason is that the band are rather old therefore automatically appeal to an older audience however we wanted them to attract a younger audience as well so we had to make are pop promo, cd cover and magazine advert to attract a younger audience. we achieved this by using younger actors in the narrative so it would attract a younger audience. We made the narrative easy to understand and used a range of shots and scenes so the video wouldn’t get dull and to prevent the audience loosing satisfaction.
When showing are pop promo to the class everyone said they liked it some of the good points they made were that the two characters had strong chemistry between them which made it seem realistic. However some of the negative feedback was that it was difficult to tell who the lead singer of the band was and the band could have been more enthusiastic. The class really liked the use of narrative and performance they said that it makes the video more interesting they also enjoyed the narrative they think the story builds up the relationship between the two characters well and the story also matches the song but it doesn’t match the lyrics at all times which is even better. The class really liked the shot of the two characters looking at each other when they walk past and they also loved the slow motion effect when they look back at each other they said it really worked well and shows the chemistry between them. Furthermore they think having the band in black and white looked excellent, made it more interesting and divided the video up very well.
They said that the location suited the video and the costumes matched the description of the characters in the song and that the switch between narrative and performance was perfectly timed, it switched just before the class would lose interest.However they expressed that some of the cinematography were not very good and looked a bit amateurish at points, in addition they also said that there should of been more use of close ups in the video which would have made it more interesting. Overall they stated that this was a good promotional package and it also suited the bands target audience very well, they also believed it appealed to both younger and older people this was our main target so I was particularly pleased with this.
4. How did you use media technologies in the construction and research, planning and evaluation stages?
At the beginning of this project I had no ideas at all on what to put or how to make a promotional package, however by using various media technologies I was able to do this, firstly I used YouTube to watch an assortment of music videos including Journeys previous music videos so that I could find sum inspiration and to help me develop my ideas. Moreover I used Google images to research other artists and bands cd covers and magazine adverts. For the planning stage I used blogger to present my findings research and planning I also used Photoshop for the first time to produce ideas for are cd cover I found that this programme majorly helped me with my task. When filming we used a CANON HV30 DV Camcorder on a VELBON DV-7000 tripod we did not need to use a microphone as we were not recording sound. Finally to edit are footage we used Adobe Premier Pro and for our cd covers n magazine advert Adobe Photoshop CS4.
THE BANDS FEEDBACK
After watching the pop promo, the band said that they thought it was fantastic. 'Can you make another one for us?' - Sandy Sutherland. 'It was so much better than I thought it would be.' - Gary Nunn. They have decided that the pop promo is so good that they wanted to put it on their website, they also put it on their social networking site and on YouTube. They all agreed that the band were all represented in a positive light to the audience. They liked that they were put in black and white as they said it made them look smart and made the pop promo look slicker.
Do you think that the video as a whole worked well with the lyrics in the song?
Yes, we think it works well.
Do you think that the pop promo would appeal to the audiences you attract?
Yes, everyone that has seen the video, our audience, really liked it.
Are you happy with the way in which you are represented as a group in the video?
Yes, we thought that we would mess the video up (laughs) but it looks really good.
Do you think that the younger characters and, you, the older artists work well together?
Yes, we like that you have incorporated the young with the old.
What did you think of the black and white?
We think it makes us look really smart and slick.
Do you like the video?
Yes, we love it!
Do you think that the video as a whole worked well with the lyrics in the song?
Yes, we think it works well.
Do you think that the pop promo would appeal to the audiences you attract?
Yes, everyone that has seen the video, our audience, really liked it.
Are you happy with the way in which you are represented as a group in the video?
Yes, we thought that we would mess the video up (laughs) but it looks really good.
Do you think that the younger characters and, you, the older artists work well together?
Yes, we like that you have incorporated the young with the old.
What did you think of the black and white?
We think it makes us look really smart and slick.
Do you like the video?
Yes, we love it!
MUSIC VIDEO CRITIQUE FEEDBACK
Initial impressions: good areas
Theres good believable chemistry between the two characters, the class Liked the shots of two characters looking back at each other, they thought there were good shots of the band, liked the band being in black and white because it divided them up from the narrative.
Initial areas: weak impressions
They thought the band could have been more enthusiastic and that it was difficult to realise who the main singer is, the main singer could of been put in the middle or had more shots (close ups) of him to show the audience he is the main singer. Some of the cinematography looked a bit amateurish at times.
Use of cinematography:
There should have been more shots and also more close up shots, the shot of the two characters turning heads was really good. Although there were a lack of shots the overall camera work was good.
Use of mise- en- scene:
The two characters looked the part, the band also looked good, the location worked well with the narrative and performance.
Use of editing:
The switch between narrative and performance was perfectly timed so the audience didn’t get bored of watching it, the story built up the relationship well the story also works well with the song, the lyrics were represented well so were the cuts and they loved the slow motion effect when the characters were looking back at each other.
Suitability of visuals to the music & lyrics:
It fits nicely and the music and visuals reflected the lyrics well.
Response to brief:
Everyone said yes
Production values and technical ability:
One of the zoom ins was a bit wobbly it could be improved, again the lack of shots and lack of close ups moreover the class thought we should of either used tripod all the way through or use handheld all the way through however because we used both it wasn’t as professional as it could have been.
Suitability to the genre of music:
Yes it was suitable to the genre of music
Suitability of creating a bands/ artists image (representation:
The band didn’t seem very enthusiastic and there was a slight conflict between a young narrative and an old band.
Suitability for target audience:
Mainly for older people however by involving a young love story it opens it up to a younger audience as well.
Theres good believable chemistry between the two characters, the class Liked the shots of two characters looking back at each other, they thought there were good shots of the band, liked the band being in black and white because it divided them up from the narrative.
Initial areas: weak impressions
They thought the band could have been more enthusiastic and that it was difficult to realise who the main singer is, the main singer could of been put in the middle or had more shots (close ups) of him to show the audience he is the main singer. Some of the cinematography looked a bit amateurish at times.
Use of cinematography:
There should have been more shots and also more close up shots, the shot of the two characters turning heads was really good. Although there were a lack of shots the overall camera work was good.
Use of mise- en- scene:
The two characters looked the part, the band also looked good, the location worked well with the narrative and performance.
Use of editing:
The switch between narrative and performance was perfectly timed so the audience didn’t get bored of watching it, the story built up the relationship well the story also works well with the song, the lyrics were represented well so were the cuts and they loved the slow motion effect when the characters were looking back at each other.
Suitability of visuals to the music & lyrics:
It fits nicely and the music and visuals reflected the lyrics well.
Response to brief:
Everyone said yes
Production values and technical ability:
One of the zoom ins was a bit wobbly it could be improved, again the lack of shots and lack of close ups moreover the class thought we should of either used tripod all the way through or use handheld all the way through however because we used both it wasn’t as professional as it could have been.
Suitability to the genre of music:
Yes it was suitable to the genre of music
Suitability of creating a bands/ artists image (representation:
The band didn’t seem very enthusiastic and there was a slight conflict between a young narrative and an old band.
Suitability for target audience:
Mainly for older people however by involving a young love story it opens it up to a younger audience as well.
MUSIC PROMOTION PACKAGE CD/ AD FEEDBACK
Initial impressions: Good areas
The class liked the main picture on the front and back of the album cover, they thought by having graffiti on it we are able to appeal to a younger audience, it kind of has that comic book look which again will appeal to a younger audience, also the use of italicized writing gives the cover more energy also there are no difficulties in reading the text.
Initial impressions: Weak areas
The inside of the cover doesn’t match the outside therefore it’s a bit too contrasting furthermore the lead singer should be in the middle of the picture so the audience can easily identify the lead singer, the picture of the band doesn’t look very professional.
Use of images:
The images work well with the cd cover and print advert.
Use of mise-en-scene:
It was ok
Use of fonts and typography:
The class like the fonts as they were italicized and easy to read.
Use of colour:
The class thought the was an excellent use of colour in both pieces
Use of layout and overall design:
They are both good
Production values and technical ability:
This is also good and the work was well put together
Suitability of creating a bands/ artist image (representation):
They expressed that it followed on from the pop promo
Suitability for target audience:
Yes it is suitable
Suitability and combination of all 3 promo package elements for target audience:
It works well, overall it is a good package
The class liked the main picture on the front and back of the album cover, they thought by having graffiti on it we are able to appeal to a younger audience, it kind of has that comic book look which again will appeal to a younger audience, also the use of italicized writing gives the cover more energy also there are no difficulties in reading the text.
Initial impressions: Weak areas
The inside of the cover doesn’t match the outside therefore it’s a bit too contrasting furthermore the lead singer should be in the middle of the picture so the audience can easily identify the lead singer, the picture of the band doesn’t look very professional.
Use of images:
The images work well with the cd cover and print advert.
Use of mise-en-scene:
It was ok
Use of fonts and typography:
The class like the fonts as they were italicized and easy to read.
Use of colour:
The class thought the was an excellent use of colour in both pieces
Use of layout and overall design:
They are both good
Production values and technical ability:
This is also good and the work was well put together
Suitability of creating a bands/ artist image (representation):
They expressed that it followed on from the pop promo
Suitability for target audience:
Yes it is suitable
Suitability and combination of all 3 promo package elements for target audience:
It works well, overall it is a good package
ANALYSIS OF STILL IMAGES FROM POP PROMO
This is the first time the two characters notice each other the exchange of glances between them shows that there is somethign there from the begining, in this image it shows the girl looking at the boy.
This is the second time they notice each other this time it is more meaningful and in depth as they make direct eye contact as they walk past each other. it is clear to see that there is some chemistry between these two characters.
The boy looks back wanting to see the girl more, this show that he may have devoloped some feelings for her.
The girl also looks back wanting to see the boy more, agian this shows that she could have devoloped feelings from him as well.
We watch from a high angle as the boy approaches the girl and sits on the table next to her, to make the first move. having this shot from a high angle allows the audience to see things from a different view and prespective.
This is the first time the two characters speak, by having a mid shot of this it allows the audience to see hteir facial expressions ( the girl is smiling) and also allows you to notice their body language, as the girls body language changes as the conversation goes on.
The boy and girl get on very well and end up getting up and leaving together, as we are on a higher surface than the characters we can follow them as they walk on in to the distant to show the start of their proper relationship.
Long shot of whole band to see them performing as a group also to show off the location. We used the shots of the band in black and white so that it helps divide up the narrative from the perfomance, as the band are also old it is typical to use black and white, and as the narrative invloves youger characters its typical to have them in colour.
Close up of the drummer to emphasise key drumming sounds in the song.
Shot from a different angle focusing on the drummer and guitarist.
Mid shot of the other two members of the band (shows off their costume)
This is the second time they notice each other this time it is more meaningful and in depth as they make direct eye contact as they walk past each other. it is clear to see that there is some chemistry between these two characters.
The boy looks back wanting to see the girl more, this show that he may have devoloped some feelings for her.
The girl also looks back wanting to see the boy more, agian this shows that she could have devoloped feelings from him as well.
We watch from a high angle as the boy approaches the girl and sits on the table next to her, to make the first move. having this shot from a high angle allows the audience to see things from a different view and prespective.
This is the first time the two characters speak, by having a mid shot of this it allows the audience to see hteir facial expressions ( the girl is smiling) and also allows you to notice their body language, as the girls body language changes as the conversation goes on.
The boy and girl get on very well and end up getting up and leaving together, as we are on a higher surface than the characters we can follow them as they walk on in to the distant to show the start of their proper relationship.
Long shot of whole band to see them performing as a group also to show off the location. We used the shots of the band in black and white so that it helps divide up the narrative from the perfomance, as the band are also old it is typical to use black and white, and as the narrative invloves youger characters its typical to have them in colour.
Close up of the drummer to emphasise key drumming sounds in the song.
Shot from a different angle focusing on the drummer and guitarist.
Close up shot of guitar its an interesting shot to watch as you are on the same level as the guitar is.
Mid shot of the other two members of the band (shows off their costume)
Shot of band without any filters we can see the colour of their clothing, their lighting , the locations.
DEVELOPMENT OF FINAL ALBUM COVER
This was our original image for the album cover before being edited.
We then copied the image on to Photoshop and placed it over the cd digipack design which consisted of a square with 4 smaller squares in we placed the image over the top two squares as we are using the whole image for the front and back cover.
We then trimmed away the rough edges showing the trees and bushes behind the wall, we also wrote the neccessary text needed to be included on a digipack e.g band name, album name etc.
Furthermore we used a posterize effect on the image to brighteng it up and make it look more animatic and eyecatching. we also used an image of the band on the insisde cover so that the audience will recognize them, we kept the picture in black and white so it conflicted with the outside cover because by mixing it up with bright colours on the outside and dull colours on the inside made it a nicer digipack overall.
For the final picture we used an close up image of a guitar being played, like the one from the graffiti shows, however this is more realistsic and just makes the digipack look more full up.
Finally we changed the picture of the guitar to black and white to match the picture of the band. Also we put each members name below their picture so that the audeience can get to know them more on a personal basis, so rather than saying the bands name the can address them indiviually.
We then copied the image on to Photoshop and placed it over the cd digipack design which consisted of a square with 4 smaller squares in we placed the image over the top two squares as we are using the whole image for the front and back cover.
We then trimmed away the rough edges showing the trees and bushes behind the wall, we also wrote the neccessary text needed to be included on a digipack e.g band name, album name etc.
Furthermore we used a posterize effect on the image to brighteng it up and make it look more animatic and eyecatching. we also used an image of the band on the insisde cover so that the audience will recognize them, we kept the picture in black and white so it conflicted with the outside cover because by mixing it up with bright colours on the outside and dull colours on the inside made it a nicer digipack overall.
For the final picture we used an close up image of a guitar being played, like the one from the graffiti shows, however this is more realistsic and just makes the digipack look more full up.
Finally we changed the picture of the guitar to black and white to match the picture of the band. Also we put each members name below their picture so that the audeience can get to know them more on a personal basis, so rather than saying the bands name the can address them indiviually.
INITIAL IDEAS FOR ALBUM COVERS
As a group we thought of some possible designs/idea for a Cd cover for our band The Martells.
This cd cover was more suitable for advertising Journey. Although this is an idea of what type of design to use rather than an actual design.
We decided to do something different from previous researched bands, although still using the abstract feeling by using grafiti.
One of our group member Hannah saw a piece of graffiti in our local area and thought that it would be a possibility for album art, Laura decided to go and visit this site and take some pictures, as a group we decided that the image of a guitar and a cup of tea was a perfect image that fitted with the style of the band.
here is a piece of research that Laura found on "http://www.bbc.co.uk/suffolk/content/articles/2008/02/21/graffiti_wr_feature.shtml"
The brightly coloured mural was created by Creative Space International, who are based in Norwich, and were commissioned by Ipswich Borough Council's Environment Department.
the section highlighted is the part we decided to use. 
This cd cover was more suitable for advertising Journey. Although this is an idea of what type of design to use rather than an actual design.
This design was more suitable beacuse it was all about our band The Martells. However there were some flaws this is why we decided to go with a different type of design, this was good because it had a type of pop art type of tone that would suit the band, as indicated by the bands we previously researched. In addition this goes with the codes and conventions that have previously been made by other bands.
We decided to do something different from previous researched bands, although still using the abstract feeling by using grafiti.
One of our group member Hannah saw a piece of graffiti in our local area and thought that it would be a possibility for album art, Laura decided to go and visit this site and take some pictures, as a group we decided that the image of a guitar and a cup of tea was a perfect image that fitted with the style of the band.
here is a piece of research that Laura found on "http://www.bbc.co.uk/suffolk/content/articles/2008/02/21/graffiti_wr_feature.shtml"
The brightly coloured mural was created by Creative Space International, who are based in Norwich, and were commissioned by Ipswich Borough Council's Environment Department.
the section highlighted is the part we decided to use.
CALL SHEET
Production Title: Pop Promo
Shoot Date:
Crew: Hannah Matthews, Muhaimin Sofique, Laura Fuller
Cast: Hannah Matthews, Muhaimin Sofique
Location: The golden hind public house.
Contact: Gary Nunn
Tel:
Calltimes: 6pm
Equipment: 2 x Lights. 2 x Light Stands. 2 x Cameras.
Production Schedule:
Time: 6pm
Scene: Band live footage
Cast: The band
Props: Band equipment
Nearest Emergency Services: Hospital
Hospital: Heath Road
Police Station: Civic drive
Tel: 999
Tel: 999
Shoot Date:
Crew: Hannah Matthews, Muhaimin Sofique, Laura Fuller
Cast: Hannah Matthews, Muhaimin Sofique
Location: The golden hind public house.
Contact: Gary Nunn
Tel:
Calltimes: 6pm
Equipment: 2 x Lights. 2 x Light Stands. 2 x Cameras.
Production Schedule:
Time: 6pm
Scene: Band live footage
Cast: The band
Props: Band equipment
Nearest Emergency Services: Hospital
Hospital: Heath Road
Police Station: Civic drive
Tel: 999
Tel: 999
POP PROMO QUESTIONAIRE
Pop promo questionaire
Age:
Sex:
How many pop promos do you view a week?
Have you ever heard of The Martells?
What kind of music do you listen to?
Do you watch pop promos?
What do you prefer a music video to have? Narrative or Performance or Both?
Do you like music without lyrics?
Age:
Sex:
How many pop promos do you view a week?
Have you ever heard of The Martells?
What kind of music do you listen to?
Do you watch pop promos?
What do you prefer a music video to have? Narrative or Performance or Both?
Do you like music without lyrics?
RISK REDUCTION SHEET
VIDEO RISK REDUCTION SHEET
PRODUCTION: Pop promo
LOCATION(S): The golden hind. (train station, town centre, college)
STUDENTS NAMES: Hannah Matthews, Muhaimin Sofique, Laura Fuller
PROGRAMME/COURSE: A2 Media studies
DATES: …………………………………………………………………..
LECTURER APPROVED: Jon Saward
RISK:
ENSURE ALL FIRE AND FIRST AID PRECAUTIONS ARE IDENTIFIED.
ELIMINATE SIGNIFICANT RISKS FROM CHEMICALS, VDU’S, ELECTRICITY, FOOD AND CATERING, LIGHTING, LIFTING, DANGEROUS TERRAIN, OBJECTS AND HEIGHTS.
CLEARLY IDENTIFY ANY EXPERT HELP REQUIRED OR SPECIALISED EUIPMENT.
ATTACH SITE PLANS, RECCE NOTES AND PHOTOGRAPHS WHEN NECESSARY.
ACTION TAKEN:
FIRE AND FIRST AID PRECAUTIONS IDENTIFIED.
MOVED ANY OBSTRUCTIONS. NO DANGEROUS TERRAIN, OBJECTS OR HEIGHTS.
NO EXPERT HELP REQUIRED.
N/A
PRODUCTION: Pop promo
LOCATION(S): The golden hind. (train station, town centre, college)
STUDENTS NAMES: Hannah Matthews, Muhaimin Sofique, Laura Fuller
PROGRAMME/COURSE: A2 Media studies
DATES: …………………………………………………………………..
LECTURER APPROVED: Jon Saward
RISK:
ENSURE ALL FIRE AND FIRST AID PRECAUTIONS ARE IDENTIFIED.
ELIMINATE SIGNIFICANT RISKS FROM CHEMICALS, VDU’S, ELECTRICITY, FOOD AND CATERING, LIGHTING, LIFTING, DANGEROUS TERRAIN, OBJECTS AND HEIGHTS.
CLEARLY IDENTIFY ANY EXPERT HELP REQUIRED OR SPECIALISED EUIPMENT.
ATTACH SITE PLANS, RECCE NOTES AND PHOTOGRAPHS WHEN NECESSARY.
ACTION TAKEN:
FIRE AND FIRST AID PRECAUTIONS IDENTIFIED.
MOVED ANY OBSTRUCTIONS. NO DANGEROUS TERRAIN, OBJECTS OR HEIGHTS.
NO EXPERT HELP REQUIRED.
N/A
RISK EVALUATION SHEET
VIDEO RISK EVALUATION SHEET
PRODUCTION: pop promo
LOCATION(S): the golden hind (train station, town centre, college)
STUDENTS NAMES: Hannah Matthews, Muhaimin Sofique, Laura Fuller
PROGRAMME/COURSE: A2 Media studies
DATES: …………………………………………………………………..
LECTURER APPROVED: Jon Saward
THE HAZARDS LISTED BELOW MAY ALL BE ENCOUNTERED DURING PRODUCTION AND MUST BE IDENTIFIED BEFORE FILMING COMMENCES. IF THE RISK IS PRESENT YOU MUST THEN ASSESS THE LEVEL OF THE RISK FROM LOW TO HIGH. IF THE RISK IS PRESENT YOU MUST THEN FILL IN THE REVERSE SIDE OF THIS SHEET RISK REDUCTION AND STATE HOW YOU WILL MINIMISE THIS RISK DURING THE SHOOTING. THE HEALTH AND SAFETY OF YOUR CREW AND THE GENERAL PUBLIC MUST BE PROTECTED DURING ANY LOCATION SHOOTS.
HAZARD IDENTIFICATION
HAZARD PRESENT
RISK ASSESSMENT
YES
NO
LOW
MED
HIGH
AUDIENCES AND GROUPS
no.
BUILDING/CONSTRUCTION SITES
no.
CHEMICALS & SUBSTANCES
no.
CONFINED SPACES
no.
DANGEROUS TERRAIN
no.
DERELICT BUILDINGS & LAND
no.
ELECTRICITY AND CABLES
yes. low.
EXPLOSIVES AND PYROTECHNICS
no.
EXTREME WEATHER
no.
FIRE
yes. low.
FIREARMS/WEAPONS EVEN FAKE
no.
GENERAL PUBLIC
yes. low
MACHINERY
yes. low.
MANUAL HANDLING LIFTING
no.
NIGHT OPERATIONS
no.
NOISE
yes. low.
ROADS OR DRIVING OR TRAFFIC
yes. low.
SCAFFOLDING OR HEIGHTS
no.
SCENERY CONSTRUCTION
no.
STUNTS
no.
VDU’S & COMPUTERS
no.
WATER SAFETY
no.
OTHER
no.
PRODUCTION: pop promo
LOCATION(S): the golden hind (train station, town centre, college)
STUDENTS NAMES: Hannah Matthews, Muhaimin Sofique, Laura Fuller
PROGRAMME/COURSE: A2 Media studies
DATES: …………………………………………………………………..
LECTURER APPROVED: Jon Saward
THE HAZARDS LISTED BELOW MAY ALL BE ENCOUNTERED DURING PRODUCTION AND MUST BE IDENTIFIED BEFORE FILMING COMMENCES. IF THE RISK IS PRESENT YOU MUST THEN ASSESS THE LEVEL OF THE RISK FROM LOW TO HIGH. IF THE RISK IS PRESENT YOU MUST THEN FILL IN THE REVERSE SIDE OF THIS SHEET RISK REDUCTION AND STATE HOW YOU WILL MINIMISE THIS RISK DURING THE SHOOTING. THE HEALTH AND SAFETY OF YOUR CREW AND THE GENERAL PUBLIC MUST BE PROTECTED DURING ANY LOCATION SHOOTS.
HAZARD IDENTIFICATION
HAZARD PRESENT
RISK ASSESSMENT
YES
NO
LOW
MED
HIGH
AUDIENCES AND GROUPS
no.
BUILDING/CONSTRUCTION SITES
no.
CHEMICALS & SUBSTANCES
no.
CONFINED SPACES
no.
DANGEROUS TERRAIN
no.
DERELICT BUILDINGS & LAND
no.
ELECTRICITY AND CABLES
yes. low.
EXPLOSIVES AND PYROTECHNICS
no.
EXTREME WEATHER
no.
FIRE
yes. low.
FIREARMS/WEAPONS EVEN FAKE
no.
GENERAL PUBLIC
yes. low
MACHINERY
yes. low.
MANUAL HANDLING LIFTING
no.
NIGHT OPERATIONS
no.
NOISE
yes. low.
ROADS OR DRIVING OR TRAFFIC
yes. low.
SCAFFOLDING OR HEIGHTS
no.
SCENERY CONSTRUCTION
no.
STUNTS
no.
VDU’S & COMPUTERS
no.
WATER SAFETY
no.
OTHER
no.
LOCATION FINDERS CHECKLIST
LOCATION FINDERS CHECKLIST
Production Title: POP PROMO
Shoot Dates:
Location Address: NACTON ROAD
Location Contact: GARY NUNN
Location Telephone:
Directions from college to location: LEFT AT THE ROUND ABOUT. CARRY ON STRAIGHT, VERGE TO THE RIGHT AND CONTINUE. DESTINATION ON THE RIGHT.
Is the location right for the script?
YES
How available is the location?
AVAILABLE
How noisy is the location? Will recording sync sound be a problem?
NOT RECORDING SOUND
Is the location light enough? Will it need extra artificial lighting?
YES
Is there a power supply at the location? Can it be used by the production?
YES
Is the location heated?
YES
How long does it take to get to location?
5 MINS
How will you get to the location? What means of transport can you use?
DRIVE
How much will it cost each person to get to the location? Bus, parking fees etc.
PETROL COSTS
Is the location big enough to accommodate the cast and crew?
YES
Do you need to get permission from local police/council to film at the location?
NO
Where are the nearest toilets?
INSIDE THE LOCATION
Are there any special health & safety issues with this location?
NO
Where is the nearest Hospital/Casualty?
HEATH ROAD
Production Title: POP PROMO
Shoot Dates:
Location Address: NACTON ROAD
Location Contact: GARY NUNN
Location Telephone:
Directions from college to location: LEFT AT THE ROUND ABOUT. CARRY ON STRAIGHT, VERGE TO THE RIGHT AND CONTINUE. DESTINATION ON THE RIGHT.
Is the location right for the script?
YES
How available is the location?
AVAILABLE
How noisy is the location? Will recording sync sound be a problem?
NOT RECORDING SOUND
Is the location light enough? Will it need extra artificial lighting?
YES
Is there a power supply at the location? Can it be used by the production?
YES
Is the location heated?
YES
How long does it take to get to location?
5 MINS
How will you get to the location? What means of transport can you use?
DRIVE
How much will it cost each person to get to the location? Bus, parking fees etc.
PETROL COSTS
Is the location big enough to accommodate the cast and crew?
YES
Do you need to get permission from local police/council to film at the location?
NO
Where are the nearest toilets?
INSIDE THE LOCATION
Are there any special health & safety issues with this location?
NO
Where is the nearest Hospital/Casualty?
HEATH ROAD
Thursday, 29 April 2010
INDIVDUAL IDEAS/ EXAMPLES FOR MY ROLE (CINEMATOGRAPHER)
Throughout are pop promo I think we need a variety of different shots so that the audience will enjoy watching it and will find it interesting which makes them less likely to get bored. For the start I think that we should have a shot of the Ipswich train station sign and the n pan down to the characters, so this shot will set the scenery and is an interesting shot to see.
When the characters are walking through town we should do an over the shoulder shot this could be done handheld, and will show us what the character can see as he is walking. Also for the shot in town when the two characters walk past each other I think we should have a mid shot as they walk past but then cut to extreme close ups of their eyes to show the connection and once they have walked past do fast cuts of both of them looking back at each other more than once.
Having the final scene at are college has an advantage because the college has balconies therefore I think that we should put the camera on the balcony and have the shot of the two characters speaking from there, so that the camera will be looking down on them so it will be a point of view shot of someone standing on the balcony, I think this shot isn’t one you would expect to see used to show a conversation between two people which is why I want to use this shot.
For the band footage we should shoot from different angles from low to high and from left to right, also we should have the camera at different heights e.g. the same height as the guitar for a close up.
For some of the band footage we should do some handheld shots as you can experiment with different angles and perspectives of instruments such as a guitar u can hold the camera at the top of the guitar looking down towards the hands stroking the strings as shown in the image.
GROUP SYNOPSIS AND TREATMENT
Journey - Don't stop believing
For our pop promo we are going to have a narrative running right the way through and some performance of the actual band. the lyrics of the song we have chosen are really easy to picture, therefore the narrative will just follow these. the lyrics are......
Just a small town girl
Livin' in a lonely world
She took the midnight train
Goin' anywhere
Just a city boy
Born and raised in South Detroit
He took the midnight train
Goin' anywhere
A singer in a smokey room
A smell of wine and cheap perfume
For a smile they can share the night
It goes on and on and on and on
Strangers waiting
Up and down the boulevard
Their shadows searching
In the night
Streetlights, people
Livin' just to find emotion
Hidin', somewhere in the night
Workin' hard to get my fill
Everybody wants a thrill
Payin' anything to roll the dice
Just one more time
Some will win
Some will lose
Some were born to sing the blues
Oh, the movie never ends
It goes on and on and on and on
Strangers waiting
Up and down the boulevard
Their shadows searching
In the night
Streetlights, people
Livin' just to find emotion
Hidin', somewhere in the night
[Instrumental Interlude]
Don't stop believin'
Hold on to the feelin'
Streetlights, people
Don't stop believin'
Hold on
Streetlights, people
fades in from black.
the song has an 18 second intro, for this the band will be shown performing in a variety of shot including close ups, mid shots and long shots.
when the lyrics begin a young girl who is by herself and clearly from a small town walks out of a train station. she looks confused and lonely. she looks around and checks her phone.
5 lines into the verse a young boy is seen leaving the same train station he doesnt look as lonely and confused as the small town girl as hes from the city and has more confidence. they both leave the station seperately
there is then a fairly long instrumental, the band are on screen in various shots as before.
when the lyrics start again, the young boy walks to a bus stop and sits down, a few seconds later the young girl also walks over to the same bus stop and sits down. they catch each others eye and note each other but dont pay too much attention at this point.
this is when the chorus begins and the band are seen performing again in a variety of shots.
when the next verse begins the young girl is walking through town, looking around. it is clear that she is not used to these surroundings. the young boy is also walking through town towards the girl when they pass each other they lock eyes and pay more attention to each other and repeatedly look back at one another.
the chorus then starts and the band is seen again
after one chorus it cuts back to narrative, the girl is sitting at a table alone playing with her phone and drinking coffee. the boy sees her and walks over and sits at the next table he gets her attention and they start to talk and laugh. they eventually leave together.
fades back to the band and they perform the end of the song.
fades to black
Cinematographers (Muhaimin) treatment
Narrative treatment
The scene will start off with a low angle shot looking up at the sky then it will slowly pan down and towards the right, while panning you will see the Ipswich train station sign this will help the audience understand were the location is. Then the camera will pan towards the entrance and a girl will appear presently as the lyrics ‘just a small town girl’ are being played so the video will match the lyric. The 1st shot of her will be a mid shot so we can see the girl and how she is dressed.
Next we see a boy appear from the other entrance just as the lyrics say ‘just a city boy’ as he steps out of the train station we see both of them glance at each other, we will use medium close up shots to show this then we will cut back to the mid shot as the boy walks towards the bench and sits down we follow him as he does this, then we cut back to the girl and as she walks over to the bench, we pan around with her. Then we concentrate on the glances again as the girl sits on the same bench as him.
The next scene is in town centre we will start off with a long shot of the girl walking towards the camera and then switch the camera around and film the boy walking towards the camera from the opposite direction. We will cut between them a few times as they near each other and then we will use a mid shot as they walk past so you can see their facial expressions as well as their body language, after they have walked past we will use close ups of both characters looking back at each other to show that clearly there is some sort of feeling between them.
The final scene will start with a medium long shot of the girl sitting on a chair and a few second in the boy will walk over and sit on the chair next to her , as we are recording this at college we wanted to make the most out of our facilities and as the college has balconies we decided to make full use of this and placed the camera on the first floor balcony and used a high angle shot looking down at the boy and girl speak the audience feel superior at this time as they feel they are watching over the two characters. Finally as they both get up and walk away, the camera still from the balcony pans round and follows them as they walk off in to the distance.
Performance treatment
We are taking two cameras with us to film the band at their rehearsals. The band will perform the song for us four times. We will place both of the cameras at different angles so we can get different views of the band. The second time we will take both cameras off the tripod and get some handheld shots so we can achieve a lot of interesting shots and angles. The third time we will move the cameras closer and have one camera focusing on two members and the other camera focusing on the other two members. The fourth time we will zoom in and zoom out on the members and just get as many different shots as we can without concentrating too much about the rule of thirds or the 180 degree line rule as we think sometimes if the codes and conventions are broken it can make the shots better.
For our pop promo we are going to have a narrative running right the way through and some performance of the actual band. the lyrics of the song we have chosen are really easy to picture, therefore the narrative will just follow these. the lyrics are......
Just a small town girl
Livin' in a lonely world
She took the midnight train
Goin' anywhere
Just a city boy
Born and raised in South Detroit
He took the midnight train
Goin' anywhere
A singer in a smokey room
A smell of wine and cheap perfume
For a smile they can share the night
It goes on and on and on and on
Strangers waiting
Up and down the boulevard
Their shadows searching
In the night
Streetlights, people
Livin' just to find emotion
Hidin', somewhere in the night
Workin' hard to get my fill
Everybody wants a thrill
Payin' anything to roll the dice
Just one more time
Some will win
Some will lose
Some were born to sing the blues
Oh, the movie never ends
It goes on and on and on and on
Strangers waiting
Up and down the boulevard
Their shadows searching
In the night
Streetlights, people
Livin' just to find emotion
Hidin', somewhere in the night
[Instrumental Interlude]
Don't stop believin'
Hold on to the feelin'
Streetlights, people
Don't stop believin'
Hold on
Streetlights, people
fades in from black.
the song has an 18 second intro, for this the band will be shown performing in a variety of shot including close ups, mid shots and long shots.
when the lyrics begin a young girl who is by herself and clearly from a small town walks out of a train station. she looks confused and lonely. she looks around and checks her phone.
5 lines into the verse a young boy is seen leaving the same train station he doesnt look as lonely and confused as the small town girl as hes from the city and has more confidence. they both leave the station seperately
there is then a fairly long instrumental, the band are on screen in various shots as before.
when the lyrics start again, the young boy walks to a bus stop and sits down, a few seconds later the young girl also walks over to the same bus stop and sits down. they catch each others eye and note each other but dont pay too much attention at this point.
this is when the chorus begins and the band are seen performing again in a variety of shots.
when the next verse begins the young girl is walking through town, looking around. it is clear that she is not used to these surroundings. the young boy is also walking through town towards the girl when they pass each other they lock eyes and pay more attention to each other and repeatedly look back at one another.
the chorus then starts and the band is seen again
after one chorus it cuts back to narrative, the girl is sitting at a table alone playing with her phone and drinking coffee. the boy sees her and walks over and sits at the next table he gets her attention and they start to talk and laugh. they eventually leave together.
fades back to the band and they perform the end of the song.
fades to black
Cinematographers (Muhaimin) treatment
Narrative treatment
The scene will start off with a low angle shot looking up at the sky then it will slowly pan down and towards the right, while panning you will see the Ipswich train station sign this will help the audience understand were the location is. Then the camera will pan towards the entrance and a girl will appear presently as the lyrics ‘just a small town girl’ are being played so the video will match the lyric. The 1st shot of her will be a mid shot so we can see the girl and how she is dressed.
Next we see a boy appear from the other entrance just as the lyrics say ‘just a city boy’ as he steps out of the train station we see both of them glance at each other, we will use medium close up shots to show this then we will cut back to the mid shot as the boy walks towards the bench and sits down we follow him as he does this, then we cut back to the girl and as she walks over to the bench, we pan around with her. Then we concentrate on the glances again as the girl sits on the same bench as him.
The next scene is in town centre we will start off with a long shot of the girl walking towards the camera and then switch the camera around and film the boy walking towards the camera from the opposite direction. We will cut between them a few times as they near each other and then we will use a mid shot as they walk past so you can see their facial expressions as well as their body language, after they have walked past we will use close ups of both characters looking back at each other to show that clearly there is some sort of feeling between them.
The final scene will start with a medium long shot of the girl sitting on a chair and a few second in the boy will walk over and sit on the chair next to her , as we are recording this at college we wanted to make the most out of our facilities and as the college has balconies we decided to make full use of this and placed the camera on the first floor balcony and used a high angle shot looking down at the boy and girl speak the audience feel superior at this time as they feel they are watching over the two characters. Finally as they both get up and walk away, the camera still from the balcony pans round and follows them as they walk off in to the distance.
Performance treatment
We are taking two cameras with us to film the band at their rehearsals. The band will perform the song for us four times. We will place both of the cameras at different angles so we can get different views of the band. The second time we will take both cameras off the tripod and get some handheld shots so we can achieve a lot of interesting shots and angles. The third time we will move the cameras closer and have one camera focusing on two members and the other camera focusing on the other two members. The fourth time we will zoom in and zoom out on the members and just get as many different shots as we can without concentrating too much about the rule of thirds or the 180 degree line rule as we think sometimes if the codes and conventions are broken it can make the shots better.
GROUP PRODUCTION MEETINGS
Group production meeting 1
Today was our first group production meeting after we had been put in our groups, in my group was me Hannah and Laura. We decided to base are pop promo on a local band called the Martells and the Martells do covers of songs, and we were given a choice of three songs to choose from, are group decision was to cover the song ‘don’t stop believing’ by journey we all decided on this song as it was a very old song so therefore not many people would have heard it and we also preferred that song than the other choices. We were also delegated are roles me being the cinematographer, Hannah being the art director and Laura being the editor.
Group production meeting 2
In this meeting we broke up the lyrics of the song and decided what we would be filming for that specific part, we also decided a mixture of narrative and performance and also decided on when we would film these scenes.
Group production meeting 3
This was the first time filming our pop promo we got the equipment from college and headed off to our first location which was Ipswich train station when we got there as we walked in to the station we asked the manager if it is possible for us to film on the platform he said it is fine however we have to ring up and arrange a certain date and time of when we would be coming to film so we did not end up filming there on that day but instead of heading back to college we decided to go to our second location and film our second narrative scene which was in Ipswich town centre. We also arranged a date and time to film the band.
Group production meeting 4
We met at the golden hind (a pub in Ipswich) at 6 this is where the band are doing rehearsals so was the perfect opportunity to film the band, we set up two cameras from different angles and got the band to perform ‘don’t stop believing’ four times in as we thought that would be more than enough and give us plenty of footage and shots.
Group production meeting 5
After ringing numerous times we couldn’t get through to the train station offices so instead we decided to just film from the entrance and outside the train station, after finishing this scene we went back to college were we shot our final scene and the location was in the college canteen.
Group production meeting 6
We finally finished all our filming so we started to capture all the footage to the Macs and then start editing it, while editing we found it quite difficult to make each scene as long as wanted as we did not have enough footage.
Group production meeting 7
We managed to sort out the problem of having les footage than we needed by using a slow motion effect and we also started our cd cover.
Group production meeting 8
We finally had our music video finished and our cd cover and also started and finished our magazine advert, so our promotional package was complete.
Today was our first group production meeting after we had been put in our groups, in my group was me Hannah and Laura. We decided to base are pop promo on a local band called the Martells and the Martells do covers of songs, and we were given a choice of three songs to choose from, are group decision was to cover the song ‘don’t stop believing’ by journey we all decided on this song as it was a very old song so therefore not many people would have heard it and we also preferred that song than the other choices. We were also delegated are roles me being the cinematographer, Hannah being the art director and Laura being the editor.
Group production meeting 2
In this meeting we broke up the lyrics of the song and decided what we would be filming for that specific part, we also decided a mixture of narrative and performance and also decided on when we would film these scenes.
Group production meeting 3
This was the first time filming our pop promo we got the equipment from college and headed off to our first location which was Ipswich train station when we got there as we walked in to the station we asked the manager if it is possible for us to film on the platform he said it is fine however we have to ring up and arrange a certain date and time of when we would be coming to film so we did not end up filming there on that day but instead of heading back to college we decided to go to our second location and film our second narrative scene which was in Ipswich town centre. We also arranged a date and time to film the band.
Group production meeting 4
We met at the golden hind (a pub in Ipswich) at 6 this is where the band are doing rehearsals so was the perfect opportunity to film the band, we set up two cameras from different angles and got the band to perform ‘don’t stop believing’ four times in as we thought that would be more than enough and give us plenty of footage and shots.
Group production meeting 5
After ringing numerous times we couldn’t get through to the train station offices so instead we decided to just film from the entrance and outside the train station, after finishing this scene we went back to college were we shot our final scene and the location was in the college canteen.
Group production meeting 6
We finally finished all our filming so we started to capture all the footage to the Macs and then start editing it, while editing we found it quite difficult to make each scene as long as wanted as we did not have enough footage.
Group production meeting 7
We managed to sort out the problem of having les footage than we needed by using a slow motion effect and we also started our cd cover.
Group production meeting 8
We finally had our music video finished and our cd cover and also started and finished our magazine advert, so our promotional package was complete.
PRIMARY RESEARCH AND FINDINGS ON BAND
How long have the band been together? The band have been together since January 2008
What other bands or artists would you say you are similar to? The Martells do covers of various songs, some of the songs they have covered were performed by Journey, Pink Floyd and Ronan Keating
Does the band have a cd? No
Have the band released any pop promos yet? No
How do the band dress when performing? When they perform in pubs they dress in all black but when they perform in social clubs they were bright coloured shirts
How often does the band rehearse? They rehearse on Tuesday and Thursday afternoons
Where do the band rehearse? They rehearse either at Sandys ( the drummer)house or at their local pub The Golden Hind
To get an idea of the audience we decided to complete a questionnaire. there was a problem with asking a variety of ages (as everyone in our class were fairly the same age), so we asked other members of our media class that told us that a young audience may be interested in this music if we made the promotional package interesting and unique.
Age: Sex:
How many pop promos do you view a week?
Have you ever heard of The Martells?
What kind of music do you listen to?
Do you watch pop promos? (If yes, where?)
What do you prefer a music video to have? Narrative or Performance or Both?
Do you like music without lyrics?
we decided that the target audience would be older male majority, but to make the band a success we wanted to open the audience barrier and try to find a way to make it more desirable to a wider audience.
These are some basic ideas about the overall look and feel we want from the video and how we plan to accomplish this.
NARRATIVE:
At the beginning of the song, there is 18.06 seconds of music for this i would like to have a mix of the band playing, it would then cut to the two characters at the train station in the day time. For the small town girl bit the camera will focus on her and then she notices the boy for the part talking about him. The camera will then focus on him. Next they will then both be in a bar and notice each other again in the smokey room, it will then fade to black and come back to the band performing, at 1.55 the band will stop and more narrative will be show until 2.28. the band will then come back in and it will then be flittered between the band and the 2 characters meeting.
COSTUME:
The characters will be wearing casual clothing that makes them look like their characters. For example the city boy will be wearing low jeans, jewellery, hoodie. The small town girl will be wearing simple clothes and will look a bit lost.
LOCATION:
The location will make both of the characters look uncomfortable and neither of them should look like they are in their comfort zone. It will be what neither of them are used to.
PROPS:
No props are needed for the characters in the pop promo.
LIGHTING:
For the outside scenes there will be no extra lighting, only natural lighting will be used. For the live band footage artificial lights will be used aswell as the bands own lights to draw peoples attention to them.
What other bands or artists would you say you are similar to? The Martells do covers of various songs, some of the songs they have covered were performed by Journey, Pink Floyd and Ronan Keating
Does the band have a cd? No
Have the band released any pop promos yet? No
How do the band dress when performing? When they perform in pubs they dress in all black but when they perform in social clubs they were bright coloured shirts
How often does the band rehearse? They rehearse on Tuesday and Thursday afternoons
Where do the band rehearse? They rehearse either at Sandys ( the drummer)house or at their local pub The Golden Hind
To get an idea of the audience we decided to complete a questionnaire. there was a problem with asking a variety of ages (as everyone in our class were fairly the same age), so we asked other members of our media class that told us that a young audience may be interested in this music if we made the promotional package interesting and unique.
Age: Sex:
How many pop promos do you view a week?
Have you ever heard of The Martells?
What kind of music do you listen to?
Do you watch pop promos? (If yes, where?)
What do you prefer a music video to have? Narrative or Performance or Both?
Do you like music without lyrics?
we decided that the target audience would be older male majority, but to make the band a success we wanted to open the audience barrier and try to find a way to make it more desirable to a wider audience.
These are some basic ideas about the overall look and feel we want from the video and how we plan to accomplish this.
NARRATIVE:
At the beginning of the song, there is 18.06 seconds of music for this i would like to have a mix of the band playing, it would then cut to the two characters at the train station in the day time. For the small town girl bit the camera will focus on her and then she notices the boy for the part talking about him. The camera will then focus on him. Next they will then both be in a bar and notice each other again in the smokey room, it will then fade to black and come back to the band performing, at 1.55 the band will stop and more narrative will be show until 2.28. the band will then come back in and it will then be flittered between the band and the 2 characters meeting.
COSTUME:
The characters will be wearing casual clothing that makes them look like their characters. For example the city boy will be wearing low jeans, jewellery, hoodie. The small town girl will be wearing simple clothes and will look a bit lost.
LOCATION:
The location will make both of the characters look uncomfortable and neither of them should look like they are in their comfort zone. It will be what neither of them are used to.
PROPS:
No props are needed for the characters in the pop promo.
LIGHTING:
For the outside scenes there will be no extra lighting, only natural lighting will be used. For the live band footage artificial lights will be used aswell as the bands own lights to draw peoples attention to them.
INDIVIDUAL IDEA FOR CD COVER AND MAGAZINE ADVERT
By looking at the above (excluding the one of the bridge) pictures the clear and obvious idea for a cd cover is to have a picture of the band on it just like in these pictures, although this is a good way to get the band recognized by faces it wasn’t the most appealing, because if this was in a shop store it wouldn’t really attract anyone, we needed something that was different and eye catching, this idea is the typical kind of cd cover you would expect to see for a band of this age. That’s why I thought we need to go against this typical theme and find something unique.
Furthermore to help me think of an idea I went back to my research of journeys album covers i did earlier as the song we are doing was originally made by them so I thought it would be helpful to look at their cd covers as it represents the same genre, the same kind of band and partly appeals to the same type of audience. When researching them I discovered that all the covers are rather similar and they all contain the same logo and they are also very unique in there cd covers and none of their covers consists of any images of the band.
I wanted are cd cover to be something different and unique is well. Once when I was in my mates car we drove past the bridge in Ipswich I instantly thought maybe this could be involved in are cd cover but then I realised having a picture of just a bridge is too plain and boring then I had an another idea of placing a guitar in the middle of a bridge. I liked this idea because it is very weird, random and mysterious just seeing nothing but a guitar on a bridge this would make the audience confused however they will remember it, this idea also works the other way round we could just have a picture of a guitar and as we was going to be using Photoshop we could place an image of a bridge on top of the guitar. The guitar shows the genre of music however as there is no one in else there it makes the audience wonder to whom the guitar belongs to and from the title they would realise it’s the Martells. A disadvantage of this idea is that the you will not see the band on the front cover therefore they will not be recognised by faces however if the imagery attracts the audience then they will start to be recognized by their name and maybe later on they will start getting recognized by their faces.
Furthermore for the print advert i discovered that most artists/bands tend to have the same image from their cd cover as they do in a print advert i believe this is because it is easier for the audience to relate to one another through the use of an image. I also think we should keep the same image as the cd cover but enlarged to fit half a magazine page and in the corner along with the text we should use an image of the band so they will get recognized from the magazine advert.
INDIVIDUAL IDEA FOR POP PROMO (TREATMENT)
We start off with a long shot of the girl walking towards the camera, the girl is wearing a red long dress and has a bow in her hair to show that she is a small town girl so that the video will kind off match the lyrics which will help the audience understand the narrative, as she is getting on to the train there is a medium shot of her.
Next we do the same again with a long shot of the boy walking towards the camera however this time will be in the opposite direction, the boy will be dressed in a jacket and jeans and also wearing a necklace to make him look like a casual city boy,
As the girl gets off the train all you will see are her feet and then the camera will pan up towards her face and will follow as she goes and sits down on a bench, as the boy gets off the train you will only see his face and then the camera will pan down to his feet and follow as he makes his way to the same bench as the girls, as he walks past the girl there will be a point of view shot of him looking at the girl sitting down and vice versa so one will be a high angle and the other a low angle they will also be a medium close up shot focusing on their face to show the beginning of their relationship the way that they look at each other will immediately show the audience that there is some friction between them. Then the will be a two shot of both of them on the bench as they are facing different directions they will be shot from both sides, next there will be an over the shoulder shot of the boy looking at the girl and again vice versa, as the boy gets up and walks off the camera will also track with him and then pan to the girl at the end.
Next there will be a medium close up shot of the boy sitting in the cafe at that point there will be a flashback of when he first saw the girl so therefore it is important that we get a close shot of his face to see his expression to show that he is thinking about her. When the girl is waiting for her drink she is looking at the ceiling also day dreaming about the boy so there will be a close up shot of that. Once the boy is up and walking towards the exit we will have a medium shot so that we can see his eyes focusing on his phone, and as the girl gets her drink we will use the same shot to show the same situation as the both of them collide there will be a two shot and then a close up of the drink spilling down the girl. When they are sitting at the cafe chatting the will be a range of shots focusing on the two however the will be a couple of high angle shots focusing on each of their hands that are on the table nearing together as the conversation develops as well their feelings. So at the end of the conversation both of their hands will be touching.
Next we do the same again with a long shot of the boy walking towards the camera however this time will be in the opposite direction, the boy will be dressed in a jacket and jeans and also wearing a necklace to make him look like a casual city boy,
As the girl gets off the train all you will see are her feet and then the camera will pan up towards her face and will follow as she goes and sits down on a bench, as the boy gets off the train you will only see his face and then the camera will pan down to his feet and follow as he makes his way to the same bench as the girls, as he walks past the girl there will be a point of view shot of him looking at the girl sitting down and vice versa so one will be a high angle and the other a low angle they will also be a medium close up shot focusing on their face to show the beginning of their relationship the way that they look at each other will immediately show the audience that there is some friction between them. Then the will be a two shot of both of them on the bench as they are facing different directions they will be shot from both sides, next there will be an over the shoulder shot of the boy looking at the girl and again vice versa, as the boy gets up and walks off the camera will also track with him and then pan to the girl at the end.
Next there will be a medium close up shot of the boy sitting in the cafe at that point there will be a flashback of when he first saw the girl so therefore it is important that we get a close shot of his face to see his expression to show that he is thinking about her. When the girl is waiting for her drink she is looking at the ceiling also day dreaming about the boy so there will be a close up shot of that. Once the boy is up and walking towards the exit we will have a medium shot so that we can see his eyes focusing on his phone, and as the girl gets her drink we will use the same shot to show the same situation as the both of them collide there will be a two shot and then a close up of the drink spilling down the girl. When they are sitting at the cafe chatting the will be a range of shots focusing on the two however the will be a couple of high angle shots focusing on each of their hands that are on the table nearing together as the conversation develops as well their feelings. So at the end of the conversation both of their hands will be touching.
INDIVIDUAL IDEA FOR POP PROMO (SYNOPSIS)
I think that are pop promo should include both performance and a narrative as variety is always good and more attractive 2 watch, these type of videos are also my favourite as they are more interesting and in the situation we are in with the band and the song it is the best suited for our promo. The song we have chosen is ‘Don’t stop believing’ by Journey, the song’s lyrics is a narrative itself about a boy and a girl therefore I believe are video will look good if it matched the lyrics at some point, however because our band are not well known it is also important we include the band in the video so it will build up their popularity as people will become familiar with them.
The video starts off with a girl getting on the train, then the next scene is off the boy getting on to a train is well, next we see both of the characters get off at the same place, the girl goes sits on a bench then the boy is going to go sit on the same bench as he is about to do so he walks past the girl and can’t help but look at here the girl is also doing the same they both stare at each other as he walks around her and sits on the other side of the bench, the period he is sitting down on they both exchanger a few more glances until finally the boy gets up and walks off but has a final look back at the girl.= as his walking off.
Next we see the boy in a cafe having a drink once his finished the girl arrives at the cafe and orders a drink, then the boy gets up and walks towards the exit looking at his phone just as the girl receives her drink she turns around to find a seat and they both collide making the girl spill the drink all over her, the boy apologizes and takes her to a table and sits her down while he goes and buys her another drink he also joins her, the two begin talking for a while and then end up leaving the cafe together, we see their relationship develop as they are sitting in the park talking, and then we see them walk in to the cinema, at the cinema they are cuddled up watching the film and by the end of the video they both spend the night together in a hotel.
The video starts off with a girl getting on the train, then the next scene is off the boy getting on to a train is well, next we see both of the characters get off at the same place, the girl goes sits on a bench then the boy is going to go sit on the same bench as he is about to do so he walks past the girl and can’t help but look at here the girl is also doing the same they both stare at each other as he walks around her and sits on the other side of the bench, the period he is sitting down on they both exchanger a few more glances until finally the boy gets up and walks off but has a final look back at the girl.= as his walking off.
Next we see the boy in a cafe having a drink once his finished the girl arrives at the cafe and orders a drink, then the boy gets up and walks towards the exit looking at his phone just as the girl receives her drink she turns around to find a seat and they both collide making the girl spill the drink all over her, the boy apologizes and takes her to a table and sits her down while he goes and buys her another drink he also joins her, the two begin talking for a while and then end up leaving the cafe together, we see their relationship develop as they are sitting in the park talking, and then we see them walk in to the cinema, at the cinema they are cuddled up watching the film and by the end of the video they both spend the night together in a hotel.
JOURNEYS STAR CONSTRUCTION AND AUDIENCE
The band Journey were formed in 1973, journey had many concerts and tours they had many hits and many albums they were very successful, which allowed them to release an album with just there greatest hits. They have been known for three decades now and have become one of the biggest and one of the most successful bands ever.
When Journey first started I believe there audience was people of their age and in to soft rock music however as the years progressed and journeys popularity increased so has the audience age range. Journey have created some songs that will just stick in your head even if you don’t like the band or their genre of music there will still be a song that will just stay in your head and sooner or later you will learn to like them.
When Journey first started I believe there audience was people of their age and in to soft rock music however as the years progressed and journeys popularity increased so has the audience age range. Journey have created some songs that will just stick in your head even if you don’t like the band or their genre of music there will still be a song that will just stay in your head and sooner or later you will learn to like them.
Friday, 15 January 2010
ANALYSIS OF JOURNEYS PHOTOS
These are some pictures of the band, the smaller picture was used in a press advert. I think the band are just represented as five normal guys here, they look like nice happy guys. They are dressed in normal clothes. These are just average pictures of the band I thinks its just for people to notice them.
I would say that from these pictures you can tell there are some elements that their genre of music is probably ‘soft’ rock. As there characteristics show this for example the long and bubbly hair, the leather jackets and their style overall.
I think they appeal to a soft rock audience is well, because there music isn’t exactly full on rock however has some features expected to be seen and heard in a rock song therefore I would classify this bands genre as ‘soft’ rock.
ANALYSIS OF JOURNEYS ALBUM COVERS
Above are some of journeys album covers, as you can see these album covers are very unique and are very rarely seen. They do not involve a picture of the band. They are all very mysterious and all in bright colours this could be how the company wanted to represent the group. Three of the covers have a bug with wings on it this could be there logo so when people see that logo they will recognize it has something to do with the band journey.
One of them has the bug with its wings around the earth this tells us that maybe the band want the whole world to listen to their music. Although these covers seem weird I still like them as they are different to all the other album covers this it is not something you expect to see therefore you remember it more as it sticks in your mind because its so unusual, the bright variety of colours and the weird pictures just make it more attractive to look at. However one of the down side is that there are no pictures of the band on any album covers so people will not be able to recognize the artists or know how they look like from the album.
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